For others, it’s a determined commitment to keeping overhead costs low. In the meantime, though, useful advances in technology are presenting more and more opportunities for nonprofits to grow and to thrive. It’s important that nonprofit board members be the driving force behind making these changes.
Here are some reasons why we think your organization should take the plunge and invest in its technological infrastructure.
- Spending money helps raise money
Yes, we’ve put a slight spin on an old adage, but we think that it’s an apt one in this instance! We know that in the nonprofit realm there can be a potentially harmful attachment the ability to report astonishingly low overhead costs. Check out this article, which explains a phenomenon called “The Nonprofit Starvation Cycle.” The article reads, “In response to pressure from funders, nonprofits settle into a ‘low pay, make do, and do without’ culture…every aspect of an organization feels the pinch of this culture.”
Because of this precedent, many nonprofits avoid investing in their technological infrastructure to the detriment of their own fundraising ability. For instance, let’s say an investment in fundraising software will cost a nonprofit $10,000 for the year. That’s a sizable amount of money for a small to medium sized organization.
But what if that software can provide a 40% boost in fundraising growth? It would seem silly not to make the investment! We understand that nonprofits are afraid of failure; even small failures can mean fewer beneficiaries served. The truth is, though, that small investments in technological advances can lead to huge strides in growth, and nonprofits must be willing to take well-informed risks.
- Bringing specialists onto the team increases your output
Positions at nonprofit organizations are known for being “catch all” roles. At small nonprofits, you might have a single person handling billing, PR, and HR—departments that would hardly ever cross paths in the for-profit realm. Because of this pattern, the nonprofit world has been unable to create an agreeable place for technology specialists to land.
Organizations need to be willing to offer more competitive salaries for positions that are highly specialized. What good is the tech if you don’t have the right people to maximize its benefits?
- Donors expect nonprofits to stay current
In many instances, donors have become accustomed to antiquated processes in the nonprofit sector. Some of them will write off these outdated touch points as dedication to the mission, but the emerging, younger donors have much higher expectations.
Modern donors are looking to give to organizations that are forward thinking and impact driven. Investing in technology shows those donors that your nonprofit is working hard to stay current and is eager to do what it takes to grow its mission and its services in the years to come.
Potential “must have” technology investments for nonprofits:
- Donor relationship management (DRM) software
- Fundraising event software (if not included with your DRM) and/or a mobile giving platform
- A way to create and utilize video content
- An effective website and a focused SEO strategy
- An understanding and utilization of Google Grants (and other similar programs)